For creators · United States
Your audience already trusts you. You have never sold them anything of your own.
A sponsorship pays once and ends. A digital product built for your specific audience pays every month, and it carries your name instead of somebody else's. We build the entire thing. You do not pay for any of it.
10,000 followers and up. Three creators a quarter. We look at your audience before we say yes to anything.
- what the build costs you
- $0
- until it is fully yours
- 2 years
- minimum audience
- 10K+
How the money moves
- Your audiencealready there
- The productwe build it
- Every sale50 / 50
- After 2 years100% yours
No invoice, no retainer, no setup fee. We only earn when you do.
The math on brand deals
Sponsorships pay once. Then you start again from zero.
Nothing here is a knock on brand deals. They are just the only thing most creators are ever offered, and they have three problems that compound every year you keep doing them.
You rent your audience out
A brand pays for one post, collects the customers, and keeps them. You get a single payment and a gap until the next deal lands.
The platform owns the relationship
One algorithm change, one strike, one quiet drop in reach, and income you spent years building is halved in a week. You do not control the pipe.
You already know what they want
Your comments and DMs are a finished product brief. The reason the product does not exist is that building, selling and supporting it is a second full-time job.
How it works
Four steps, and the first one costs you nothing
- 01
We audit your audience
We go through your comments, DMs, best-performing posts and analytics, then come back with the three products your audience is most likely to buy — with the price we would charge and what we think each one does in the first ninety days.
- 02
You pick one, or you walk
You choose which one we build. If none of them feel like something you would put your name on, we stop there and you owe us nothing. That has happened and it is fine.
- 03
We build all of it
The product itself, the sales page, payments, the email sequences, the launch content, the support inbox. Your job is to show up on camera and sound like yourself.
- 04
It launches, revenue splits
It goes live to your audience. Money splits on every sale, automatically. You see the same dashboard we do — sales, refunds, ad spend, everything, in real time.
What we would build
The product comes from your audience, not from a template
We do not have a shelf of pre-made courses. What we build depends on what your people ask you for. Roughly, it lands in one of these.
| Fitness & health | Training app, structured plans, a paid challenge with a real start date |
| Cooking & food | Recipe app, a proper course, an ebook that does not look like an ebook |
| Beauty & skincare | Presets, a routine builder, a masterclass with a certificate |
| Business & finance | Cohort course, a private community, templates and calculators |
| Gaming & tech | Digital assets, configs and overlays, a paid Discord tier |
| Travel & lifestyle | City guides, presets, a membership tied to real bookings |
| Music & audio | Sample packs, a production course, a subscription library |
| Education & languages | A structured course with progress tracking and certification |
Who does what
You keep making content. We do the rest.
You bring
- Your audience and your face
- Final say on the product and the price
- One filming session a month
- Answers in a group chat when we need them
We bring
- Audience research and product strategy
- The entire build — product, page, payments
- Launch campaign and the content around it
- Customer support and refunds
- Tax, invoicing and compliance
- Live reporting you can check any day
The terms
Written down before you apply, not after
No agency talk. These are the four things that decide whether this is worth your time, so they are on the page instead of in a proposal deck.
$0 upfront, ever
You never receive an invoice from us. No setup fee, no retainer, no minimum. If the product never sells, you never owe anything.
50 / 50 on every sale
Equal partners. Half to you, half to us, for two years. One number covers everything — no tiers, no management fee, no different figure once it starts working.
After two years it is yours
The product, the customer list, the sales page, the accounts — transferred to you in full. From then on you keep 100% and pay us nothing, forever.
We pay for the advertising
Paid traffic is our money, not yours. The spend comes back out of revenue before we split, then it is 50 / 50 as usual. You never put cash in at any point.
Who we are looking for
We say no more often than yes
Not to be difficult. We are paid only if the product sells, so a creator who is not a fit costs us more than it costs them.
Worth applying
- 10,000+ followers on at least one platform, with comments that look like people
- Based in the US, or selling mainly to a US audience
- A sharp niche — "strength training for women over 40", not "lifestyle"
- Posting consistently for at least a year
- Willing to be on camera for the launch and once a month after
Not a fit
- Follower count built on giveaways or bought engagement
- Audience that never comments, saves or messages
- Looking for a flat fee upfront instead of a share
- Already selling a competing product in the same niche
Straight answers
The questions every creator asks on the first call
Who owns the product?
We do for the first two years, because we financed and built it. At the two-year mark it transfers to you in full — the product, the customer list, the page and the accounts. That is written into the agreement, not a promise made on a call.
What happens if it does not sell?
You lose the filming time. We lose the build, the ad money and two years of support. That imbalance is exactly why we look hard at your audience before we agree to anything.
Do I have to pay for advertising?
No, and you never see an ad invoice. We decide, we spend our own money, and that spend is paid back out of the revenue before the split. What is left is divided 50 / 50 like everything else.
How long from yes to launch?
Six to ten weeks, depending on what we are building. An ebook or a preset pack is fast. An app or a cohort course is at the long end.
Can I keep doing brand deals?
Yes. Nothing here is exclusive except launching a competing product in the same niche while ours is live.
How much of my time does this take?
One filming session a month and a group chat you actually read. If it starts taking more than that, we have built the wrong thing.
Is the 50/50 on gross or net?
Gross, minus two things and only two: payment processing fees, and ad spend on launches we advertise. Nothing else comes off the top — no management fee, no hourly billing, no software charges. You are looking at the same dashboard we are.
Why two years and not one?
The first two months go into building, and a product usually earns more in its second year than its first once the funnel is running. A one-year term only pays for us if we take more than half — we would rather keep the split even and take the time. After that you keep everything.
Apply
Send us your channel
Tell us where your audience lives and what you post about. If we think there is a product in it, you hear from us within two business days with a first take on what we would build and what we think it earns — free, whether we end up working together or not.
No pitch deck, no discovery call sequence. One reply from a person who looked at your account.
- Free audience read, whether or not we work together
- No cost, no retainer, no invoice at any point
- Everything transfers to you after two years
- Answer inside two business days